✳ FOR LEADERS OF TEAMS OF 25 TO 250 THAT HAVE OUTGROWN HOW THEY RUN

Get the big decisions
right.

Somewhere past twenty-five people, the business gets harder to see and the big decisions get harder to make. We build a working model of how your firm really runs, then turn it into tools your team uses daily: a workbench, a live map, a way to test a decision before they commit. You still make the call…but now you can see what it touches.

Two founders. Decades of engineering and leadership for the BBC, John Lewis, Barclays, ITG and others.
Making sure the right thing gets built.
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What we're brought in forThe expensive decisions

You know the decisions we mean.

Two systems doing the same job since the merger.
The platform replacement you've already deferred twice.
Pricing that's quietly leaking margin.
Build it? Buy it? Or plug in someone else's?
Where the next big technology investment should go.
Customers leaving, and every leader names a different culprit.

Whatever the call, we pressure-test the trade-off with you.
We don't make the bet for you.

Why they're hardSound familiar?

Knowing your business and
seeing all of it at once
are different things.

Problem 01

Decisions get argued, not made.

The best-argued case wins the budget, even when it isn't the best bet. And the back-and-forth keeps eating your week.

Problem 02

Your best people are firefighting.

Senior days disappear into dropped balls and crisis management. The work that matters keeps waiting.

Problem 03

No two leaders see it the same way.

Everyone carries a different piece of the business in their head. There's no shared picture to point at.

Why nowThe one you can't park

Nobody knows where AI goes.
You can still be ready.

Every week brings another claim about what AI will do to firms like yours. Some of it will turn out true, and nobody can tell you which. Here's what firms that handle a shift like this well have in common: they can see how their business really runs, and they can change it without drama. Building that is exactly what we do.

Why now 01

Adapting doesn't have to mean adopting.

Some of your best moves will use AI. Plenty won't. Often the right move is changing how the work flows, or what you charge for, before it means buying anything.

Why now 02

You can't adjust what you can't see.

Every serious piece on AI lands in the same place: know how work actually moves through your business. The map gives you that picture live, so an AI decision starts from what's true, and a vendor pitch has something to be tested against.

Why now 03

Moves beat plans.

Nobody can plan five years of this, and you don't need to. Make one sound move, watch what it does, make the next. The rhythm exists so those moves keep happening, month after month, without you carrying it alone.

You can't out-predict this.
But you can out-adapt it.
How we see it
What you getWhat you walk away with

Tools your team will actually use.

A working set of tools your team uses to make the call in front of you, and the ones that come after. We build them on a model of how your business really runs.

A leadership workbench

Read your business eight ways. Where it's fragmented, what's load-bearing, where you're over or under-invested, and the decision each one puts in front of you.

A live map

Every part of your business and how it connects. Click a decision and trace what it touches, before you make it.

Prioritisation tools

Score what matters, tune the weights, and watch what should rise to the top for next quarter.

One shared language

Leadership, engineering, finance and sales all work from the same map, so you stop talking past each other.

How it worksMap · Build · Act

Your first map in three weeks.
Then we keep it alive.

We do the heavy lifting and we move fast. The call stays yours to make, and our job is to make sure you can see what it touches before you make it. That job never really finishes, which is why we stay.

01

Map

We model how your business really works: its parts, and how they affect each other. That's our twin workbench.

02

Build

We turn it into your toolset: the simulator, the live map, the analysis your team will use.

03

Act

We sit in the room for the hard calls, help you run the change until it sticks, and keep the map true as the business moves under it.

Why usThe people behind the tools

Two founders.
Both sides of the table.

Two founders who take every job together: one from the business side, one from the build side. AI agents and trusted specialists give us reach when a job needs more hands. No pyramid of juniors learning on your budget.

Why us 01

We've run the business side

20 years at the BBC and 15 at the John Lewis Partnership. Budgets, operations, and big calls inside two of Britain's most complex organisations.

Why us 02

We build the right thing

35 years of engineering and business analysis, for names like Tesco Mobile, ITG, Barclays and the Rail Delivery Group. The costliest failures we've seen were well-built answers to the wrong question. Our job is to stop those before they're funded.

Why us 03

AI does the heavy lifting

We build the model and the tools with AI agents; the judgement calls stay human. That's why a full toolset takes weeks, at money that makes sense for a firm your size, not a big-firm budget.

ProofThis is what we hand over

See a real one. Anonymised.

We measure ourselves on one thing. Is your team still using what we built months after we've gone?

Our promise
An anonymised slice of real client work

Everything in our tools pages is drawn from real client work for an international software firm that had grown by acquisition. On a call, we'll walk you through a live model and a redacted decision scenario: what it mapped, what it settled, and what the team still uses months later.

41
Capabilities mapped
6
Ways to read it
1
Shared view of the business
We won't tell you what you already know.
We get the whole team seeing the same business.
What we're for
PricingHow we charge

Most firms' fees grow the longer you stay.
Ours are built to fall.

We're not selling you a project with an end date. We build your map, then we keep it alive and work with you on a regular rhythm, covering what you need within an agreed scope. You start where you need the most help, and as your own people take it on, the fee steps down. It's paid monthly by direct debit, and you can cancel any month.

The way in

Construct

The map gets built
£4,500 fixed · 3 weeks

Every relationship starts here, and it stands on its own. If we're not right for each other, this is where we both find out.

  • Your first map: the thirty or so things your business has to be good at, who looks after each one, and how they depend on each other
  • One real decision made through it before we're done
  • Three numbers you want moved, picked by you, that every review from then on reports against
  • An honest read on where you'd start, and whether to carry on at all
Stage 1

Drive

We're at the wheel
£4,950 per month

For firms that need us in the engine room, pushing the change along.

  • Weekly working sessions, and we run the rhythm
  • We keep the map current, with your people alongside us
  • Broad cover, and you go to the front of the queue
  • Usually about six months
Stage 2

Accompany

We sit beside you
£2,950 per month

For firms whose own people have picked it up and are finding their feet.

  • Fortnightly working sessions
  • Your team keeps the map current; we check it stays true
  • Cover for what you need, within an agreed scope
  • Usually nine to twelve months
Stage 3

Care

We stay close
£1,450 per month

For firms running their own rhythm who want the map looked after and us on hand.

  • A monthly session to keep everyone honest
  • We host the tools and keep them up to date
  • Questions answered as they come up
  • Open-ended. Plenty of firms settle here
What it costs, stage by stage
£4,500 one-off WE BUILD THE MAP YOU MAKE THE FIRST DECISION WITH IT CONSTRUCT £4,950 per month WE'RE AT THE WHEEL YOUR PEOPLE SIT IN EVERY SESSION DRIVE £2,950 per month WE SIT BESIDE YOU YOUR TEAM RUNS THE RHYTHM ACCOMPANY £1,450 per month WE STAY CLOSE YOUR TEAM RUNS IT CARE 3 WEEKS 0 ~6 ~18 48+ MONTHS

Construct is a one-off fee before any of this starts. Everything after it is a monthly subscription, and it only steps down when you've earned the step against the markers we agree at the start. Over the first two years it averages about £3,075 per month, roughly what a junior hire costs, for a capability no single hire has.

The step down is earned, not bought

At the start we agree a short list of plain markers on a shared scorecard: decisions are being made with the map without us in the room, your own people keep it current, the rhythm runs without anyone chasing it. When those hold for two months running, we're the ones who recommend the step down. Moving down is a graduation, and both sides should be pleased about it.

The staircase works in both directions

A big call to weigh, or a heavier spell (an acquisition to digest, a change at the top), and you step back up a stage for as long as it takes. Big decisions are rarely settled inside a month anyway…there's usually fallout to manage and explain, so we stay up there while that lands and then glide back down as the markers come good again. Same staircase, same prices, nothing new to buy.

Every price is agreed on day one

One agreement carries the whole staircase, so moving between stages takes an email rather than a negotiation. If you ever want something built that sits outside all this, we'll write it up as its own piece of work and you're free to say no. Nothing gets sprung on you halfway through.

Cancel any month

No lock-in and no notice games. It's collected by direct debit in advance, so there are no invoices to chase on either side, and no invoice ever mentions hours. What we bill for is the map being used, not the time we spent.

You pick the numbers we're judged on

At Construct you choose three numbers you want moved: margin, capacity freed up, how fast decisions get made, whatever is true for your business. Every review puts those numbers next to the markers. If they aren't moving, you'll hear it from us first.

The tooling does the analysis. People do the rest

Our tooling builds the map in days and keeps it current for a fraction of the effort, which is what makes these prices possible at all. It also gets better every fortnight, so the same money buys more as the years go on. The people stay for the part that needs people.

Is this for you?Straight about fit

Honest about fit.

A fit if…

  • You lead a team of 25 to 250 people that runs on technology, whether that's a whole firm or a department inside a bigger one.
  • You're facing a big call with the technology tangled through it.
  • You want a working rhythm and tools your team keeps using, not a report.

Probably not if…

  • You want a consulting army thrown at it, and a bill to match.
  • You're still small enough that everyone fits round one table.
  • You're after a slide deck to file away.
QuestionsThe ones we always get

Straight answers.

We already know where our problems are. What do you add?

Probably a fair bit of what you already know, yes. We're not here to tell you that. We get your whole team seeing it the same way, and turn it into something you can act on together.

How much of our time will this take?

We do the heavy lifting and work from what you already have. Construct is mostly short interviews spread over three weeks, without pulling anyone off the floor. After that the rhythm is one working session a week while we're driving, dropping to one a month once your own people have it.

What does it cost?

Construct is £4,500, fixed. After that it's a monthly subscription: £4,950 while we're doing the driving, £2,950 once your own people are running it with us alongside, and £1,450 to keep the map looked after and us on hand. Every one of those prices is in the agreement you sign on day one, and you can cancel any month.

Why would we pay every month for something you build once?

Because it isn't built once. Your business changes: a product line goes, two teams merge, a definition shifts. A map nobody looks after becomes wrong quietly, and nobody notices until a decision goes through it. And you won't pay this fee forever…it's designed to step down as you need us less. We're the only adviser you'll meet whose price falls as you get better.

Isn't this just another retainer we'll forget we're paying for?

That's the one we'd worry about too, so the answer is built into the contract rather than the brochure. You can cancel any month, and the shared scorecard shows both sides how many decisions went through the map. If that sits at zero for two months, we'll raise it before you do. A client paying for something they don't use is the worst advert we could buy.

Isn't a subscription how gyms make money, from people who stop showing up?

Gyms need the no-shows locked into annual terms. We ask for no term, we're in the room every month regardless, and our fee goes down as you improve. An unused subscription costs us the renewal, the graduation story we sell with, and our reputation. The incentive runs the opposite way to the gym's.

What happens when we can run it ourselves?

That's the plan, and the staircase is how we get there: each step down hands more of the work to your own people, on purpose, on a schedule both sides can see. By Care you're running it yourselves, with us close enough to spot it drifting. If you'd rather hire someone internally along the way, we'd sooner build that capability with you than compete with it.

Everyone says we need an AI strategy. Do we?

You need to know how your business runs, and a calm way to change it when something real turns up. Call that an AI strategy if the board wants the words. Most AI strategies we see are a shopping list, and the hard part is knowing what the shopping is for.

Should we be doing something with AI by now?

Probably, though not for the reason the headlines give. Missing some tool this quarter costs you little, and the tools will still be there next quarter, cheaper and better. The deeper risk is a business too tangled to change when something that matters does arrive. Untangling is the work worth starting now, and it's most of what we do.

Can't we just wait for all this to settle down?

Waiting is a move too, and sometimes the right one. But wait with your eyes open: know which parts of your business would be exposed if a rival got faster or cheaper, and what you'd do about it. That's a much calmer way to wait, and the map is how you get it.

We're not a technology company. Is this still for us?

You're exactly who we built this for: firms that run on technology without selling it. That's where we've spent most of our working lives. The model maps your whole business, its parts, its people and its money, and shows where the technology carries them.

Is this a 'digital twin'?

Close. It's a twin of your operating model: how the business actually runs, built for your leadership team to use. That's a different animal from an enterprise data platform, in scope and in price.

You're a small firm. How do you build all this so fast?

We build with AI agents, run by people who know what good looks like. The machines do the heavy lifting; the judgement calls stay human. It's the same working method we'd recommend to you.

Our priorities are already set by the board. Can you still help?

Yes. We won't try to reopen your priorities. We help you deliver them: show what they touch, get the team behind them, and report progress in terms your board trusts.

What if it's not right for us?

We'll say so on the first call. No pitch, no pressure.

Get startedStart with a conversation

Tell us the call you're weighing up.

No pitch deck, no obligation. Come with a decision you're weighing up, or just with the feeling that the ground is moving and you can't see it clearly yet. Both are normal, and both are where we start.

Thanks, we've got it. We'll be in touch within two working days. Prefer email? hello@hppn.co.uk
That didn't send. Please email us directly at hello@hppn.co.uk and we'll pick it up.
We reply within two working days.
✳ HOW WE THINK · THE IDEA UNDERNEATH THE WORK

First, a story
about a box.

Everything we build rests on one idea, and the clearest way in is the most boring object of the twentieth century. Fifteen minutes, no jargon: how a steel box rewired the world, and how the same move works on a business.

Start the walk 3 chapters · 17 panels · 1 idea
Arrow keys, space, or a clicker step through the panels.
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The ideaOne idea, in seventeen panels
Tools make you faster at the job you already have.
Coordination changes what the job is.
The idea underneath our work
ComposabilityFrom blocks to bricks

A few big blocks,
or a thousand bricks.

Most firms run on a handful of big products, systems or service lines. Each one works, but each is a single fused block, and you can only build crude shapes with blocks that big.

Today · a few fused blocks
Decomposed · standard capability bricks
01 · Decompose

Break the blocks into bricks.

Pull each big block apart into the capabilities inside it. You see the work at full resolution for the first time, and you own far more reusable pieces than you thought.

02 · Recompose

Build new things from bricks you own.

Small bricks snap together in near-infinite ways. New offerings stop being product-sized bets and become combinations of things you already do well.

03 · Prioritise

Fund bricks, not blocks.

Back the specific capabilities that serve the strategy, instead of pouring money into big blocks and hoping the shape sorts itself out later.

The quiet benefitOne model, one language

Everyone, finally,
pointing at the same thing.

Standard parts do something quieter than composability, and more powerful. They give the whole firm one trusted vocabulary. Leadership, engineering, finance and sales stop talking past each other, because they're reading from the same map.

When the language is shared, coordination stops being a meeting. It becomes how the work is shaped.

What this means for youFrom idea to tools

This is the thinking.
The tools make it real.

When we map your business, every part gets a manifest, every dependency gets drawn, and every big call can be tested against the whole. That's what the workbench is for.

✳ WHAT YOU GET

Where the next call
gets worked out.

This is where your team works out what to do next. Read the business several ways, trace what a decision touches, and see the decision each view puts in front of you. Everything on this page is drawn from real client work, anonymised.

The toolsetFour tools, one model underneath
01 · The workbench

See what to work on first.

Read your business several ways: what's fit, what's ageing, what carries risk. Then weight what matters to you this year and watch the priority list re-rank in front of you. Open any capability to see the exact score behind its place, signal by signal.

WHAT IT GIVES YOU · A next-quarter plan your team can question and you can defend.
02 · The live map

Trace a decision before you make it.

Every part of your business and every dependency between them, on one map. Click the thing you're about to change and see everything it touches, while it's still cheap to know. Before we hand over, we agree who keeps the map current and how little time that takes.

WHAT IT GIVES YOU · No more finding out the hard way what was connected to what.
03 · The manifests

Every part of the business, on one card.

Each capability declares what it's for, the value it delivers, its maturity, what it depends on, and the numbers it moves. Arguments get shorter when everyone reads from the same card.

WHAT IT GIVES YOU · New leaders get productive in days. Old debates get settled by looking.
04 · The gap picture

The gap is the roadmap.

Every capability scored as it runs today, next to where your strategy needs it to be. The distance between the two is your plan, sequenced and honest about effort.

WHAT IT GIVES YOU · A funded roadmap instead of a wish list.
One model underneath everything.
Every tool reads from the same map.
Why it hangs together
See it for realA real one, anonymised

Want to see a real one?
Bring a real decision.

Everything above is drawn from real client work for an international software firm, anonymised. On a call, we'll walk you through a live model: what it mapped, what it settled, and what the team still uses. Thirty minutes, and no pitch.